01/ Matomo
Best for: Full analytics with complete data ownership.
Runs on: Self-hosted, Web
Visit MatomoSales & Marketing · Web analytics
Free alternatives to Adobe Analytics
Adobe Analytics by Adobe: Enterprise website and app analytics. Pricing: enterprise licence. Here are 3 free options that cover the same job.
| Alternative | Type | Platforms | Best for | |
|---|---|---|---|---|
Matomo | Open source | Self-hosted, Web | Full analytics with complete data ownership | Get it |
Umami | Open source | Self-hosted | Simple, privacy-friendly analytics | Get it |
Plausible Community Edition | Open source | Self-hosted | Lightweight, cookie-free analytics | Get it |
 Adobe AnalyticsThe paid original | Enterprise licence | – | Web analytics | Visit |
The alternatives in detail
Open source
02/ Umami
Best for: Simple, privacy-friendly analytics.
Runs on: Self-hosted
Visit Umami03/ Plausible Community Edition
Best for: Lightweight, cookie-free analytics.
Runs on: Self-hosted
Visit Plausible Community EditionFrequently asked questions
Is there a free alternative to Adobe Analytics?
Yes. Matomo is a strong free option for full analytics with complete data ownership. Other choices include Umami, Plausible Community Edition.
Which Adobe Analytics alternative is open source?
Matomo, Umami, Plausible Community Edition are open source.